Blog 16.11.2010 No Comments
De-Mystify Page Rank

Google Page Rank – A Beginners Guide

Toolbar Pagerank and Pagerank are two different, unsynchronised measurements based on the number and quality of links that pass pagerank to a particular page. Toolbar Pagerank is a ‘simplification of REAL PAGERANK – which is important – and ONE of the ways Google does what it does ranking pages. It is NOT the be and end all of ranking high in Google.

Google Toolbar Pagerank Not Visible? Just because a page has a Toolbar grey bar does not mean a page has no real pagerank – it can mean that of course, but it can mean other things. I’ve theorised Toolbar Grey Pages do not pass pagerank to external sites, and may be an indication Google has an issue with the page – but that could just be a red herring, too.

When Is The Next Google Pagerank Update? At the moment (2012) – it’s every 3 or so months…..
The fast way to lose PR is to openly sell links on your website and be ‘caught’. This is now officially against Google Webmaster Guidelines for inclusion.

The most common reason for a drop in Toolbar Pagerank is simply your website is receiving less Pagerank via the links it has pointing to it from other sites. This could be because the pages those links on them have less PR to give, the links themselves have disappeared and no linger point to your site, or Google has in fact changed the way Pagerank works.

At the moment, sometimes a tangible effect when Google penalizes a site, is a reduction of visible Toolbar PR. Many sites who openly manipulated Google SERPS via paid review blogging and link-selling had their Google PR dramatically reduced in the last quarter of 2007 in Google’s opening salvo in the “war on paid links’, or so Google would have us believe. In 2012, you are more likely to suffer a Penguin Penalty or receive notice in Google Webmaster Tools.

Toolbar PR has little or no effect on amount of visitors Google will send you – believe me. Perhaps this is why bloggers who had PR devalued reported no loss of visitors from Google. A reduction in real PR however could see less pages on your site being indexed, or your site crawled less often, or less deep.

If you install a plugin in your browser you can see the pagerank of your pages. Using SEO TOOLS For Excel you can quickly determine the PR of pages in a list of links.

It’s accepted that Toolbar Pagerank ‘out fo date’ – but in 2012, it’s only a few days off the mark (in May 2012 update, for instance)
Google Toolbar / DC PR is not an accurate representation of your current Real Page Rank and now that Google openly manipulates what you see, the integrity of the toolbar PR is very questionable indeed in some communities like the seo community for instance – although in 2009 2012, for most sites, it seems pretty accurate and sensible to me.

Think of Google Toolbar PR as ‘an indication of the PR of what your site might have been a couple of weeks ago.
To get a higher Page Rank for your domain, you need to get a lot of other pages with PR to link to you. I used an analogy to visualize Google PR, and used this same Google Heat analogy to get a PR 7 site until PR was apparently reduced within the SEO community, and this site fell to PR 5.
Page Rank flows, and so can be manipulated, channeled, blocked (with NoFollow) and screwed up. My Google Heat article explains how you can channel PR around a site. Just substitute “Heat” for “PR”.

Remember sites don’t have Google Pagerank, pages do. That’s why it is possible for an internal page to have a higher PR than the home page.
The way a page gets Google Page Rank is from links to it and that is the only way of Increasing Google Pagerank (without redirects). IBLs (incoming backlinks) from high Google Page Rank pages can give you more Google Page Rank ‘Juice’ than links from low Google Page Rank pages. There is one other factor at play. The Google Pagerank they ‘donate’ is spread over the number of outgoing links on the pages. You may get more Google Page Rank benefit from a Google Page Rank 3 page with only two outbound links than a Google Page Rank 5 page with hundreds of outbound links.
I’ve seen sites go from anywhere from PR 0 to PR 7 in one update although in 2009 2012 it’s MUCH MUCH HARDER to manipulate Pagerank the way I used to circa 2007 when Toolbar PR was a joke.

One still useful aspect of PR is that when an update happens you can use Toolbar PR to monitor how effectively you have spread potential Google Juice or Google Heat through a site architecture.

I could go into Google PR being a recursive algorythim, with decay factored in, and probably pretty far removed from the original Google Pagerank paper created by Larry Page who it’s actually named after, but this is a beginners guide and I don’t know enough about the maths anyway. You don’t need to either. Just get links from other sites and try to do it via EDITORIAL, ORGANIC LINKS!

I think a page accrues REAL PAGERANK within hours….

The Most Important Thing To Understand!

Pagerank is about whether you are in Google’s main index, or not in, and probably, a measure to guage how often or how deep you can expect Googlebot to be crawling your pages. It’s as simple as that from my observations. A high PR won’t rank about a low PR page just on PR. The only good thing about a lot of Google Pagerank, is you can get a lot more pages into Google – that’s it. It does not improve rank – it only allows a page to rank, and MORE pages to rank.

Last Google Pagerank Update Confirmations

  • Suspected Toolbar PAGERANK UPDATE – 2 May 2012
  • Confirmed Toolbar PAGERANK UPDATE – 7 February 2012
  • Confirmed PR Update – 7 November 2011
  • Confirmed PR Update Ist Week August 2011
  • Confirmed PR Update Toolbar Pagerank Update – JULY 2011
  • Confirmed PR update Toolbar Pagerank Update – JUNE 2011
  • Confirmed Network Wide Toolbar Pagerank Update – JANUARY 2011
  • Confirmed Network Wide Toolbar Pagerank Update April 2010
  • Confirmed Network Wide – Dec 31, 2009
  • Confirmed Network Wide – 30 October 2009
  • Confirmed Network Wide 27/28 May 2009 – Google PR Update?
    (Followed by what looked like and Internal PR update in June 2009)
  • Confirmed – 1 / 2 April 2009 – Google Pagerank Update 2009
  • Confirmed – 30-31 December 2008
  • Confirmed – 27 September 2008
  • Confirmed – 26 July 2008
  • Confirmed – 29 April 2008
  • Confirmed – 9,10,11,12 January 2008
  • Confirmed – 26 October 2007
  • Confirmed – 28 April 2007

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